How Website Personalization Can Skyrocket Your Conversions
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Website personalization is about carving your website in a way that instantly grabs customers’ attention at their first visit. More than 90% of businesses believe personalizing their websites can have a strong impact on business success. Before we move on to drawing a connection between website personalization and customer attention, it is essential to break down underlying concepts for easy understanding.
Personalized Web Experiences
Web personalization is the concept of changing your website’s content to suit the requirements of prospective visitors. With the right tools in hand, businesses can earn lots of money by personalizing their websites. The number of times they’ve visited your site will mean a lot to you. One of the main benefits of website personalization is that it gives you the opportunity to provide tailor-made experiences to new customers. No one can deny that personalization marketing can contribute to attaining business success.
It is important to note however, that web personalization is not just about online actions; it is also about email marketing, monitoring website behavioral data and a lot more. As long as you can collect valuable information about customers, you are better placed to change the journey every customer goes through when visiting your website. Also, you need to know that there is a distinction between personalization and customization. Just because you’re giving a tailor-made journey to every customer doesn’t mean you’re providing a customized website to the customer.
One of the biggest causes of a user switching to a different platform is because he/she couldn’t find relatable content on the landing page. Simply put, if you’re not personalizing your website, you could potentially be losing prospective customers.
Examples of Web Personalization
If done the right way, web personalization can add more value to your business even if your brand is already reputable in the market. To understand how web personalization adds to business success, let us take a close look at some examples from real life:
Personalized CTAS From HUBSPOT
A call-to-action (CTA) is a button on Hubspot content website for driving prospective customers to a specific website where they can be converted or subscribed. CTA has one special platform for customers and one for leads. CTAs can be delivered based on what customers require.
FETCHREV Personalized Landing Page
Innovative company, FetchRev decided to create 12 different kinds of landing pages for customers. The idea of website personalization allowed the company to attract more customers than they had expected.
Personalized Landing Page from HYVER
Hyver introduced customers to their landing page straight from an Instagram post. The landing page is s enticing enough to attract customers at first visit.
Walking Towards A More Personalized Future
Keep in mind that your visitors are never going to be the same. Also, customers do not come from the same location and aren’t always interested in the same products. 91% of marketers believe personalization is key to the success of businesses in the future.
So, if you want to personalize your website in the pursuit of getting more conversions, it is essential to stay ahead of competition.
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