3 Quick Tips For Assessing If Your Marketing Campaign Is Effective

The marketing department is a key area where analysts are needed as it's one of the highest-funded units of any business. Marketing never stops, so constantly looking over campaigns and making them more modern, relevant and strategic is vital to their effectiveness.

So, how can you assess whether a campaign is hitting the mark or it's falling short of expectations? 

Well, a good place to start is outsourcing the work to professionals. For example, if you’re focusing on SEO, you could consider outsourcing your SEO marketing to specialists. You’re bound to get good results when collaborating with specialists in the field.

Here are some quick tips you should be aware of.

Measure effectiveness

Defining the user interaction you’re looking for upfront is paramount to making accurate measurements. Are you looking for users to click and buy? Are you looking for users to simply click to see how effective your imaging or video ads are? Consumers will click on whatever they are interested in, but once they get on the landing page, they may move on due to factors like unattractive pricing or shipping times. Counting per-click interactions, however, is a good way to gauge how appealing your visuals are. Usually, you would like to see a click rate of between 10-20%. For every 1,000 PPC ads you send out, you’d like 100 or so to have confirmed clicks; this does not include converted clicks. For seen ads, you’d like that number to be at least double, preferably around 50%. This means that your ads were viewed and the audience had decent on-screen time to run through the ad properly.

Include ‘almighty’ backlinks

It's 2020 and still, the backlink is one of the most effective ways to measure how well your campaign is doing. With great seo management, the links to your content will be spread across authoritative websites. These websites should be a mixture of trusted media outlets, respected industry platforms, blog posts, YouTube video descriptions and social media posts, to name a few. By using professional bloggers, you will get a good indication of how effective your links are. Frequent communication with your backlink sources and partners is vital to understanding the real reasons for your growth or lack thereof.

Be social

In some ways, the rise of social media has been negative for some businesses but in other ways, it's been for the best. If your business doesn’t have enough customer service employees, you can be made to look rather unthoughtful on social media. If you’re running an effective social media campaign however, you’ll know it instantly. Learn from social media accounts such as Wendy’s. Known for its culturally aware campaigns, it has been recognized by millions of consumers for running well-natured and humorous ads as well as acknowledging its customers online.

The most obvious way to know if your marketing campaign is working is to read the responses you get on social media. Utilize great backlink strategies, work with media outlets as well as review blogs until you see positive results.