Advantages Of Incorporating Videos Into Your Marketing Strategy

Globally, about 7 million blog posts are published every day. Content has exploded all over the internet, and now it isn't easy to stand out online. 

It's a problem felt by most of the SMEs of today. In the rat race of online marketing, you need to use every tool at your disposal to differentiate yourself from other businesses. The need to go all-in is stronger than ever and this is precisely why businesses should incorporate videos into their marketing mix. 

Video content has attained massive popularity, with people watching record hours of videos on social media platforms such as YouTube, Facebook, Instagram, and TikTok every day. In keeping with demand, marketers, and content creators are publishing videos in huge numbers. Over 500 hours of video were uploaded to YouTube every minute, as of February 2020. 

In short, video content has become an irreplaceable tool for marketers. Here are more reasons to adopt video as part of your marketing strategy.

1. Engaging Your Customers

You might have heard of the saying, “A picture is worth a thousand words” but here's the new mantra of marketing and social media gurus: "If a picture is worth a thousand words, then a video is worth a million."

Today, nothing comes close to grabbing an audience's attention as much as an entertaining and moving video. One of the most popular video formats is the short and snappy video that runs for 1-2 minutes. These videos can be insanely addictive for viewers (if made the right way) and drive home your brand message effectively. 

2. Increase Your Chance Of Reaching Out To People

A recent study has estimated that people are spending about 100 minutes per day watching random videos online. Another study shows the overall demand for video is likely to skyrocket in the coming years. Clearly, video can be the most potent weapon in your arsenal when it comes to expanding your reach among audiences far and wide. 

3. Avoid Information Dump

Information fatigue, information overload, content shock, etc., are not just fancy terms. These are real problems plaguing consumers. How can you avoid adding on to the pile? The answer lies in videos. 

Videos are an excellent medium to turn information into entertainment. You can keep things short and sweet, and still convey important information to your audience in an engaging manner. 

4. Influence Customer's Decision-Making Process

Almost half of the consumers (48%) of today love some personalisation in their video content. Almost 43% want some form of interactivity. If you begin to integrate these elements in your videos, you can easily influence their decision-making process. An entertaining video that feels personalized can influence your customers far more quickly than generic content.

5. Solidify Your Social Media Presence

In 2019, 66% of online advertisements were only 30 seconds long. Today, short video "reels" are extremely popular on social media platforms like TikTok and Instagram. This video format offers a tremendous opportunity for your business to capture your target audience and solidify your social presence.

To conclude, videos are now an integral part of any successful marketing scheme. If you’re looking to truly benefit from video content, hiring professionals can get you there (See animated video production professionals in Brisbane, for example). Remember, in an overcrowded market like content creation, only high-quality productions stand out.