The field of digital marketing is always changing — and digital marketing agencies should also continuously work to improve. Because digital marketing is a cutthroat industry, firms need to look for ways to stay a step or two ahead of their competitors. The following ideas are excellent for small and/or young digital marketing agencies that need help attracting new clients, starting new projects and improving in new ways in the new year.

Every external relationship can come under fire at some point. There is the generally accepted notion of communication being crucial for a whole heap of business practices, but when we start to work with external entities to improve our business, it can be a shock to the system. Working with external entities, especially in terms of marketing, can be the equivalent of putting a square peg in a round hole, relationship-wise. If you are working with a digital marketing agency, you must go in armed with a few nuggets of knowledge.