Reasons SEO Is So Important For Your Business
/
Did you know there are over 3 billion searches on Google every single week? And Google is just its own search engine. We're not talking about Bing and we're not talking about any other search engines like Yahoo. It doesn't matter what your line of work is, people will be searching for what your business can do. If you are a Baker, you want to make sure that you are appearing on search engine results pages 1-2 or three, but preferably the very first one.
To be able to do that, you need to be able to understand which keywords that are going to put you on the map, and that means making sure you understand search engine optimization. If you don't have the time to learn about it yourself, then using a good SEO company is not going to go amiss. Understanding why search engine optimization is important for your business is the first step, and here are some of those reasons for you below.
Organic search is driving website traffic. Did you know that more than 50% of all web traffic comes from organic search? That means that people are typing in the keywords they want to see, and they are making sure they find the answers that way. If people are not typing in the right keywords, they're not going to get to their intended destination. If they do type in the right keywords, however, you need them to patronise your business
Nearly all pages get no traffic at all from Google. 90.63% of pages do not get traffic from a Google search. This usually happens because they are not matching their search intent, they're not targeting any topics, and they don't have any backlinks. You need to fix these and that means you need to get your pages indexed by Google, you need to build backlinks and you need to align your content with the correct search intent. Once you do this, you'll be able to maximize your search engine optimization.
You need more than a short burst of traffic. Promoting your content is going to get you those short bursts of traffic, but it doesn't last. With the right SEO strategy, you're going to be able to see your traffic spike. If your content is ranking highly on Google, you'll be able to get consistent traffic every single month. Organic traffic that comes through your link building is going to help you gain those numbers you need.
You can nurture and convert leads. Your potential customers are certainly going to be turning to Google when they have an issue. No matter where they are in the buyer's journey from awareness to decision, they are going to need to get to your website early. With the help of SEO, you'll be able to nurture those leads and convert them later down the track.
