How To Grow Your Pub’s Popularity

Whether you’re just starting out or have been in the industry for years, it’s always good to look at ways to boost the number of customers at your pub.

With various challenges arising over the years, it’s never been more critical to achieve repeat customers in this competitive business world.

Staff

Recruiting friendly and personable staff is incredibly important, especially as they are at the forefront of the business. Having the right staff can make all the difference between a positive and negative pub experience.

Hiring someone with the right attitude rather than skills is crucial, as the required responsibilities and knowledge of the industry can be taught. Be sure to emphasize the fun nature of the job and understand that everyone is human, so mistakes can be made.

Offering perks is a great way to help retain staff and keep them happy whilst on the job. From free meals to progression opportunities, let them know what you have to offer.

Keep staff in the loop about essential aspects of the business, such as your pub insurance policy, to give them peace of mind while working and a steer if accidents happen.

Be Accessible

Maintaining access to fresh information about your pub will make it more accessible to new and existing customers. Keeping your Google My Business (GMB) up-to-date is crucial, as it lets everyone know your opening hours and contact details.

GMB is absolutely essential for your online presence, with customers always searching online first before attempting to make contact with the business itself. Make your customers’ lives easier by regularly updating your business details.

Social Media

Maintaining a presence on social media and getting involved with various industry trends provides a great opportunity to get your name out there to a wider audience.

Posting regularly and engaging with customers online helps to increase interaction with your business and shows you are a modern and friendly pub.

People love to take photos of their food and drink and upload them to social media. Ensure you have an account on the main social platforms so people can tag you and spread the word.

Themed Nights

Hosting themed nights and posting about them online is a great way to target a wider demographic, increasing the likelihood of new customers.

Whether you choose to opt for a karaoke night, quiz night, or an 80s-themed night – make these a regular occurrence and you’ll be sure to get new customers through your door.

Encourage and Reward Reviews

Receiving reviews online or through word of mouth is a free, rewarding way to grow your business. Give back to those who take the time to leave a review and offer discounts or loyalty cards to thank them.