Small Business Saturday Ideas - Tips For Starting A New Business

This year's Small Business Saturday falls on November 28. More than 75% of American customers want to support small businesses in their neighborhoods on that day, according to a recent Groupon poll. Small company owners need to begin planning how to maximize the extra traffic. This article will go through some advice for maximizing Small Business Saturday despite the COVID-19 epidemic. Here is a look at what this day is all about and how to gain the maximum profit from Small Business Saturday deals.

1. Get to Know Your Customers

Customers adore having a say and a voice in the small companies they adore, especially if it means they can share their opinions and ideas to help the company succeed in the future.

Small Business Saturday is a great opportunity to get to know your clients a little bit better. Start using surveys in the weeks preceding Small Business Saturday to obtain feedback from your clients on your goods and services, in-store purchasing, customer service procedures, and more. Make sure to pay close attention to client feedback and strive to implement their ideas into your company in ways that increase customer satisfaction.

2. Stock up on potentially popular items

You don't want to run out of your best-selling products before the season even starts. Understanding your product or service demands over the Christmas season is crucial. He advised strategic planning and stockpiling of well-liked commodities. Look at the purchase history for your busiest shopping days to get a sense of what your consumers desire, then put those items where they can be found quickly.

3. Offer special discounts and promotions

Small Business Saturday is a terrific day to provide exceptional discounts to encourage clients, much like Black Friday and Cyber Monday. According to a 2016 poll conducted by Infusionsoft and Pollfish, "buy one, get one free" deals (19%), limited-time offers (24%), gift offers (21%), coupon discounts (20%), and gift offers (21%) were the most well-liked Small Business Saturday promotions in 2015. Analyze the industry to understand consumer expectations and make earlier preparations.

4. Reinvest in social media

Social media is frequently the first item to be neglected when business is busy. But you should see it as an essential component of your marketing strategy. Ideally, you should create a strategy for marketing your small business. Two to three weeks before it occurs on Saturday. Choose the platforms you wish to publish on, the content you'll post, and the goals you have for blogging. In the weeks leading up to the event, keep posting once or twice a week, making sure to include all pertinent data like your location and any pertinent promotions or events.

5. Partner up

Are there any cheese shops or outdoor gear shops close to your winery? 

If yes, you might want to collaborate on Small Business Saturday. You may promote cross-over events like wine tasting while purchasing cheese, provide product bundles, or give customers special discounts for visiting both businesses. This is a fantastic approach to forge connections with nearby small business owners and boost your feeling of neighborhood.

6. Let Everyone Know You’re a Small Business

Your tiny firm could appear to outside observers as a much larger enterprise, particularly if you conduct business online. For instance, having a lot of positive feedback, receiving significant news coverage, or even just having a well-designed website may all give the impression to a visitor that you are a bigger company than you are. Therefore, let potential consumers know that your company is small. You may, for instance, post a banner to your website stating that you are a small business and listing the number of employees you have. Another technique to convey that you are a small firm is to highlight the owner and their involvement in daily operations.

7. Price Matching Incentive

Price matching plus a bonus is a terrific method to get customers from bigger rivals. Small enterprises sometimes charge more since producing their goods is more expensive. Price matching with larger businesses and providing customers with offers or future coupons are two ways to increase traffic. When attempting to compete with bigger corporations while providing incentives where you may start to generate traffic, it might feel like an uphill struggle.

8. Put the Necessary Work Ahead of Time

Without doing the essential preparation work in advance, such as scheduling emails, creating social media posts, testing systems, or purchasing an extra product, your business will lose out on the chance to score a significant victory. Plan ahead to take advantage of sales weekends or major holidays.

9. Have a Specific Call to Action

Your marketing efforts should center on the issues facing your target market and how you can address them. Make sure the call to action in your marketing is crystal clear. When addressing your market, be precise rather than using generalizations. Know in advance how you plan to position your company (social media, paid ads, local media, podcasts, blogs, newsletters, etc.). Have your sales process set up and ready to go so that you are prepared to speak with prospects.

10, Make Your Website Mobile-Friendly

More than 79% of smartphone users use their portable devices to make online transactions. Your website has to be user-friendly and responsive to mobile devices. Making ensuring your website is listed for a simple search on Google, Yellow Pages, and other comparable portals is equally crucial. Always keep in mind that customer happiness is essential, therefore make sure your phone number is readily available so that clients may call you or place orders online whenever necessary.

Conclusion

A small business's best chance to set itself up for success all year long is on Small Business Saturday. Sales can increase, brand recognition can grow, and relationships with the neighborhood can get stronger. If you succeed in doing this, your consumers will have a positive experience that will encourage year-round brand loyalty.