6 Tips For Choosing A Domain Name

No matter what industry you are in, you will likely benefit from having a website if you own a company. A professional website with the right domain name can help attract customers and lead to an increase in sales. You should take your time when choosing your domain name, as it will be the first impression made on the general public.

1. Select A Unique Name 

A generic domain name can easily get lost in the shuffle of search results. If your domain name doesn’t stand out, then potential customers may not be drawn to your website. Incorporate your company’s name into the domain name, especially if your company name is distinctive. Once you have settled on a name, you may need to contact domain name brokers, if the name you prefer to use is unavailable to purchase.

2. Keep It Simple 

Your domain should be easy to spell, say, and remember. While using a quirky spelling may help your company stand out, if it is too difficult to remember, it can be counterproductive. If customers cannot properly spell the name of your domain, then they will wrongly enter the information and end up browsing an incorrect website. This can be frustrating for clients and result in lost business.

3. Stay Short & Sweet 

Even if your domain name is composed of words that are easy to spell, if the name is too long, it will look clunky and unprofessional. It will also be difficult for potential customers to remember when they are typing it into their browser windows. A short, catchy name is more likely to stick in customers’ minds and be found online easier.

If you want to explore domain names further, learn more here.

4. Focus On The Brand

The industry and your company’s unique culture can both influence your domain name choice. If your domain name is confusing or irrelevant, it may be passed over by customers who do not understand exactly what product you are selling. Examine your business model and highlight the most important aspects of your company when creating your domain name. Remember to examine the initials of the name in case they are inappropriate.

5. Research Potential Trademark Or Copyright Issues 

Selecting a name that closely resembles an existing company, especially one in a similar industry, can result in many issues. Choosing a name that is similar to your competitors’ can confuse customers. Clients may mistakenly visit the wrong website and purchase items from competing companies. Explore this guide to learn more about important trade mark considerations.

Violating trademark laws can leave you vulnerable to lawsuits. This can result in the need for you to change the domain name and pay legal fines and fees. It can also damage the reputation of your company and dampen growth. Laws are subject to change, so research the current regulations before choosing a domain name.

6. Consider Purchasing An Existing Domain

If it is difficult to find a domain that has not been taking by someone else, consider purchasing an existing name. While the holder of the domain name may not be interested in selling, it is still worth a try. If they are open to negotiation, try to purchase the domain name for a fair price. If possible, try to purchase all the domain names that are similar to yours to reduce future confusion.

Finding the right domain name can be tricky. However, it is important that you take the time to carefully consider all aspects of the name during the selection process. Once you have chosen a domain, it can be difficult to switch over to a new one later. Try to think like a customer and create a name that will appeal to the target audience and is easy to remember.